The QR Code scenario in Brazil

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Зарегистрирован: 05 сен 2023, 10:12

05 сен 2023, 10:30

The QR code, which is simply a type of barcode that allows contactless transactions, has become a permanent technical device as a result of the emergence of the coronavirus. Restaurants have adopted them en masse, stores and supermarkets have installed them at checkout counters, and marketers have splashed them on retail packaging, direct mail, billboards and television commercials. Since their introduction in 1994, QR codes have come a long way.

What was originally intended to track industrial Phone Number List parts inventory has evolved into a smart marketing strategy. The old conventional black-and-white bar codes can now have branding elements added to them, different colors and formats, and Brazil is always among the countries that make the most use of technology in a very creative and effective way. How is the use of the QR code in Brazil? In the past we talked here about how the QR Code has won over young audiences in a simple and interactive way .

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And in this time the use of the QR code in Brazil has advanced a lot. The coronavirus pandemic and health restrictions caused the QR code to have a worldwide resurgence, and here in Brazil it was no different. According to the recent Panorama Mobile Time / Opinion Box study on mobile commerce and mobile payments in Brazil, the number of Brazilians with smartphones who said they had already made payments using the QR code rose from 35% to 48% in the first four months of the pandemic .



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